Which wines win over women?

As a woman, winery owner, taster, buyer and lover of great wines, I am often faced with the question “Which wines do women like?” Although at first sight it might seem slightly sexist, it’s actually a question that gives us a lot to think about. Because, although there is no accounting for taste, we women feel differently about wines from men, which means we don’t choose them the same way.

Women have driven a change in the wine industry which, until 15 or 20 years ago, was considered rigidly classical and even, if I may say so, rather dull. Those were years when it was largely focused on men as consumers and connoisseurs. The big brands were in charge and the others could do little about it. However, the industry has evolved, with the emergence of new wines that are rich in all senses of the word, and new consumers, including women. We made a silent revolution bringing us to the attention of winery owners, sommeliers, recommenders and the media.

But what makes us different from men when it comes to wine?

The main difference is the way we choose it: men normally buy by brand, tradition and price to guarantee success; women take advice, and we don’t stop asking questions until we are sure we’ve found what we’re looking for, whether it’s for a present, an event or a dinner at home. We find a wine for every occasion.

Wine has become an important complement for all social, business or family get-togethers, and a woman chooses it with the same care as she takes care of the details of a well-dressed table, the seating arrangements or the menu she is going to prepare.

There is also the surprise factor that we find so attractive. Even at the risk of failure, we prefer innovation to “getting it right” in a dull, classical way. We like to create conversation based on wine and, although we are new to the technical terms associated with tasting, we fill the gaps in our knowledge with language more concerned with feelings. This might appear on an unusual back label, or in the story behind a winery or a wine. There are plenty of those, and, after a little investigation and discovery, we like to tell them.

Ultimately, a glass of wine in a woman’s hand awakens all her senses, and arouses her most feminine, sophisticated, sentimental, passionate and interesting side. Mind you, each of us has her own taste and not everything is right for all of us.

By María Luisa Cuevas, Managing Director of Bodegas FERRATUS

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FERRATUS AØ, Diamond in the Wine and Women awards

The Spanish School of Wine-Tasting in Madrid recently hosted the final tasting in the Wine and Women competition. The competition highlights wines made by women with a jury formed by 20 top, internationally recognised experts.

FERRATUS AØ 2015 has received the Diamond Award this year. The recognition is shared equally between the young FERRATUS AØ and the founder of the Cuevas Jiménez winery, María Luisa Cuevas. This woman from Aranda, who had no tradition in winemaking except for the by-no-means-irrelevant fact of having been born in Ribera del Duero, decided to begin her own winery in 2003, as if moved by destiny. Today, above all, she loves her wines and her work and deserves this Diamond Award.

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We would like to thank the organisers of the awards and the jury for the recognition and encouragement that helps make it possible for women to occupy the place they deserve as professional winemakers, sommeliers and vine-growers in the wine sector.

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Women and wine brought together in Switzerland

In February I promised I’d be back and, barely three months later, I’m here again, in wonderful green Switzerland to take part in two lovely events:

On Thursday, 2 June, the USM luxury furniture company is bringing together 100 professional women for a round table led by the television personality Susanne Wille and including businesswomen representing the Swiss economy. I will be joining them as they explain their experiences. I will try to approach and involve all those attending through my passion for the world of wine.

On Friday 3 June, at La passion du vin, we will hold a FERRATUS wine tasting among friends.

María Luisa Cuevas

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